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The vertical neon sign tower was the commercial calling card of Miami Beach's Art Deco hotel district — a pylon rising above the roofline with the hotel or venue name spelled in illuminated letters, visible from the street and the beach alike. The letters here — T, R, O — catch the Florida sun unlit, their salmon-colored tubes still legible as a fragment of a name, a partial identity. The building itself is two pinks: a deeper wine-rose on the wider horizontal section, a lighter blush on the corner tower that carries the sign. Against the deep blue sky, the stepped forms create a composition that is at once commercial and graphic — the Art Deco district's habit of turning signage into architecture, and architecture into signage, at its most visible.
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